AIR MILES

AIR MILES is Canada's most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. With more than 25 years of experience, we have a proven track record of driving long-term loyalty. Our best-in-class, leading data management platform is built on more than 20,000 customer attributes, actioned through a suite of digital capabilities that allows for a seamless connection from understanding customers to influencing behaviour. This powerful combination of data, insight and the ability to action in real-time across channels ensures we deliver on our Partners’ business objectives.