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Content Marketing Manager

Company Overview:

Athennian strives to build and operate elegant, user-friendly solutions that streamline difficult workflows and corporate governance management. Our software is a cloud-based legal entity and corporate records management platform. By integrating modern technologies (such as e-Signature, corporate secretary document automation, virtual minute books, and org charts), Athennian easily and effectively facilitates in-house legal subsidiary group management and professional firm corporate client management. Athennian's clients include multinational companies with high volumes of tax-driven and M&A transactions, asset managers, and accounting, tax, finance, and legal teams. 


Check out athennian.com for more information.


Company Culture: 

We believe incredible teams can solve any problem and we strive to be an inclusive workplace where ideas thrive. We are first and foremost an organization of people who are passionate about learning, building, and sharing software to transform the legal industry. 


Our team members thrive when they’re passionate about what they do. We strive to create an engaging environment with challenging tasks, foster meaningful relationships with colleagues, and encourage each other to become the best we can be. Whether you want to customize your workspace, share your latest hobby with the team, or broaden your horizons with a specific project, we have a wealth of opportunities to keep you growing and learning. We’re here to help you become the best version of yourself, all while having fun and connecting with coworkers.


This position is open to remote work options in the following time zones: EST, CST, MST and PST


Required Skills

  • 3-5 years of marketing experience in a B2B, SAAS environment
  • Content marketing experience including but not limited to: writing a wide assortment of content types, creating content strategies, editing, copywriting, interviewing SMEs, managing vendors and content creators, developing content calendars, publishing content, reporting content metrics
  • History of executing content quickly, staying on deadlines, and producing a consistent flow of content, at least 3-5 pieces per month
  • Demonstrated ability to manage and improve SEO including technical SEO
  • Proven ability to collect, understand, and report metrics
  • Experience with Google Analytics and Google Search Console
  • Proactive and strategic, solutions first approach
  • *You will be asked to submit a content portfolio*


Bonus Points

  • Exposure to legal services
  • HubSpot experience
  • Webflow experience
  • SEO certification


In this role, at 3 months, you will have:

  • Learned about Athennian’s industry, software, and services well enough to develop detailed content and copy via training courses and interviews with subject matter experts across the company
  • Established collaborative and transparent relationships with other members of the Marketing team and members of adjacent teams such as Sales, Product, Engineering, Customer Success, Delivery, and Professional Services 
  • Optimized the existing content calendar by refining current plans and adding new topics based on strategic positioning including SEO value, technical content, thought leadership themes, and industry practices
  • Produced content assets in accordance with the content calendar including blogs, case studies, scripts, white papers, ebooks, landing pages, webinar decks, infographics, research reports, etc. 
  • Assisted in copywriting including writing copy for advertisements, emails, social media posts, presentations, sales collateral, and webpages
  • Taken over the day-to-day relationship management with content vendors, including content writing agencies, SEO contractors, freelance writers, etc. 
  • Compiled a dashboard of content-related metrics with the support of the Sales Enablement Specialist in order to refine the content strategy


In this role, at 6 months, you will have:

  • Managed the production of all content including internally produced assets as well as those created via contractors, freelancers, and agencies
  • Developed a content strategy to support lead generation efforts including content for specific marketing channels including Inbound/Organic, Outbound, and account-based campaigns
  • Mastered our CMS and other marketing tools in order to become autonomous in your ability to publish and edit content, including content on our blog, website, social media pages, and landing pages
  • Taken over all SEO-related functions including the optimization of content pieces as well as webpages in order to improve organic ranking and engagement rates
  • Assessed the performance of current content vendors and returned to management with a recommendation on how to proceed
  • Worked closely with graphic designers to produce custom graphics for content such as ebook templates, research report charts, blog illustrations, and social media images
  • Built a complete content calendar for the remainder of 2021 including a schedule of upcoming content as well as audits of existing content


In this role, at 12 months, you will have:

  • Created a style guide for Athennian including tone, use of images in content, tagging, content layouts, and spelling and grammar defaults
  • Become comfortable reporting KPIs, analyzing assets, and making improvements based on data
  • Grown confident in your ability to create content specific to Athennian and our industry 
  • Added a substantial amount of content to Athennian’s overall library including content designed to target various stages of the marketing funnel, customer journey, and various personas
  • Taken a significant role in strategic planning, particularly around how content supports the entire customer lifecycle
  • Developed a rolling content calendar for the upcoming year based on the learnings of your first 12 months and the data you have collected
  • Positioned yourself as the main editor of content throughout the organization and PR assets such as press releases


About you:

Diligent Builder: Ability to design and build scalable systems

Focused Creative: Strategic mind with a solution first attitude and uses data to navigate the next steps

Ambitious Learner: Eager to take on new challenges and present innovative solutions


Benefits at Athennian:

Generous vacation/sick/flex days, remote work options, flexible working hours, health/dental/vision/group life/LTD/AD&D/EFAP benefits after 90 days, high growth environment, teambuilding, day-to-day variety (never a dull moment), MacBook for all employees, stock options, and a culture of transparency.

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