Demand Generation Manager

Remote Toronto, ON

What if you could personally impact the future of healthcare? As part of the PocketHealth team, you will enable hospitals and clinics across North America — and more importantly, empower over a million patients — to discover a better healthcare experience.

PocketHealth is a patient-centric platform that enables hospitals and clinics across North America to share imaging records digitally with patients, instantly and securely. Through our platform, we enable patients to be active and engaged participants in their own care, and take control of their care journey. In addition to image sharing, which is the heart of the PocketHealth platform, we’ve grown our core functionality to enable sharing between hospitals and physicians, as well as instant image retrieval and automated importing capability. PocketHealth is a unified image management solution for over 600 hospitals and clinics across North America. We believe that by placing patients at the center of the record release process, data moves more ethically, easily and securely throughout the care journey, and we’re looking for passionate individuals to help make this vision a reality for millions more patients across North America.

As the Demand Generation Manager at PocketHealth, you will be key in connecting prospective Hospital and Clinic Group customers with the PocketHealth brand, and with our suite of products.

We’re looking for a systems thinker who can operate in a fast paced environment and navigate through ambiguity to help build and accelerate our B2B pipeline. The Demand Gen Manager will report directly to the VP, Growth Marketing, and work as part of the broader Marketing team (30 team members). The successful candidate will operate as a player-coach, managing a small team while also building the function from zero.

The ideal candidate has 4+ years of experience in B2B Demand Generation, has worked in a company with a PLG motion, and is exceptionally proficient at working collaboratively across an organization. Bonus points if you’ve worked in a highly regulated industry.

As the Demand Generation Manager, you will:

  • Oversee all aspects of our B2B DG function, including:
  • Conferences and events;
  • Lead generation and marketing automation;
  • B2B email marketing;
  • B2B advertising
  • Operationalize our PLG motion and act as the conduit between Product, Ops, and Business Development
  • Collaborate with existing marketing functions to streamline our paid media sponsorships, content distribution, customer marketing, and inbound lead generation

You have experience:

  • Operationalizing and scaling Product Led Growth levers/functionality
  • Working cross-functionally to build pipeline and accelerate deal velocity (not just generating leads)
  • Building complex workflows and prospect engagement tactics
  • Managing complex projects that span months and involve a multitude of stakeholders internally and externally
  • Managing a marketing automation platform (we use Hubspot)

You can do amazing things at PocketHealth. You can positively impact the healthcare journey for millions of people, while building your career and developing your skills. It doesn’t have to be one or the other. It has been a part of our mission since our founding to empower patients & make healthcare accessible to all, and we know this can only be achieved with a team of diverse perspectives that is representative of the Patient & Provider communities we serve. 

PocketPHolk love working here for these reasons and more; working remotely, our competitive salaries and benefits (stock options too!), four weeks of paid time off, unlimited wellness days, extended mental health coverage and beyond - it’s important to us that our PocketPHolk are taken care of in the same way we take care of our Patients & Providers.

If there are ways we can support you through the recruitment process with an accommodation, please let us know by reaching out to Applications are accepted via posting only.

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