Digital Advertising (PPC) Specialist (Hybrid)

Helcim Calgary, AB

Helcim is seeking an experienced Digital Advertising Specialist (PPC expert) to join our growing Marketing team and lend their expertise to help implement our digital marketing initiatives. This is a great opportunity to join a growing Fintech company that was recently named to the Deloitte Technology Fast 500 for 2020 and grow with an exciting company with tonnes of growth potential. This role is central to implementing our digital strategy and driving performance and ROI across our paid campaigns through thoughtful strategies executed with data-driven tactics. 


We're looking for a driven individual who is creative and highly analytical with demonstrable, hands-on experience developing and managing paid advertising campaigns on platforms like Google, Youtube, Facebook, and Microsoft. This is a highly collaborative role, working within the Marketing and Design Teams to develop and deliver a winning digital strategy that will drive ROI and keep acquisition costs within a defined scope.


What you’ll do…


  • Working with the Marketing Team to strategize, implement and optimize world-class, performance-driven paid media campaigns across a multitude of digital platforms
  • Monitoring budgets, adjusting bids, and bringing forward data-driven recommendations on how to improve campaign performance through driving ROI and conversions
  • Being accountable for campaign performance
  • Tracking KPIs to assess performance and pinpoint issues
  • Creating and maintaining reports on marketing and campaign effectiveness and its business impact
  • Working closely with the creative team on recommendations for ad creative and testing while maintaining a consistent brand voice and message across all paid initiatives
  • Staying up-to-date with digital marketing trends, potential new channels, platforms, and strategies, updates to social media marketing, attribution, and programmatic media buying
  • Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization
  • Research and identify new opportunities for digital activations on new platforms and mediums
  • Working with the SEO Strategist, own and dominate keyword selection and audience targeting
  • Maintain partnerships with PPC ad platforms and vendors


Your qualifications…


  • Proven experience in an execution-focused role, managing mid-to-large-scale budgets (preferably in an agency setting)
  • Proven experience building and maintaining successful digital strategies and PPC campaigns on platforms like Google, Facebook, LinkedIn, Bing, and Youtube
  • Thorough understanding of digital marketing best practices and strategies
  • Google Ads Certified in Search, Display, Shopping, and Video
  • An in-depth understanding of how to setup and analyze Google Analytics
  • Strong analytics capability and ability to present key insights and data (advanced knowledge in Google Analytics)
  • Passionate about problem solving and optimization
  • Exceptional analytical, organizational, time management, and project management skills
  • Expertise in setting up website tracking (Google Tag Manager, etc.)
  • Experience in B2B an asset


Why Helcim?

Our mission is to be the world’s most loved payments company. Everyday we’re inspired to give small businesses every possible edge to thrive and enrich the souls of our communities. That’s why thousands of merchants across Canada and the US choose to partner with Helcim. We’re one of Calgary’s fastest growing fintechs - ranking on the Globe and Mail’s 2019 list of Canada’s Top Growing Companies, and Deloitte’s 2020 Technology Fast 500.


Culture is hugely important to us - we’re friendly and collaborative, working together to achieve big goals. We focus on hiring determined and passionate individuals, surrounding you with other amazing people, and strive for everyone to help create an environment where you can thrive and make an impact. We invite you to explore our culture book at: https://www.helcim.com/theway/ 


At Helcim we build teams of engaged, caring and intelligent people. In return we provide an environment where you’ll be excited to come to work each day and tackle challenges with your colleagues. As part of our team you’ll receive amazing benefits including a competitive salary, paid health benefits, stock options and generous vacation time. You’ll also enjoy company provided snacks and team lunches to keep yourself fueled and the opportunity to recharge and connect with your team members at company social events.


We invest a lot of time and energy imagining and creating a company and culture that encourages discussion, the trade of ideas, and the execution of amazing products and services. We’re friendly and collaborative, working together to achieve big goals. If you want to join our team and feel you can contribute to the growth and success of our company - we want to hear from you!


Join Our Team

If you would like to be considered for this position, please submit your Resume and Cover Letter through the "Apply for this Job" button at the link below.


Candidates must also be eligible to work in Canada. Helcim uses a hybrid work structure where team members can work 3 days in the Calgary office (Monday, Wednesday, and Friday) and 2 days at home (Thursday and Friday). Team members are required to be fully vaccinated to work in our office and participate in company events.

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