Director - Demand Generation

Who we are:

Founded in Vancouver BC Canada, Tasktop harvests an energetic vibe, while proudly counting the majority of the Fortune 100 as customers. Tasktop pioneered software developer efficiency and continues to innovate in the industry with our CEO Mik Kersten's best-selling book 'Project to Product'. We drive competitive advantage by helping our customers master and manage their software production effectively. We provide enterprise-grade tool integration infrastructure that removes the overhead and waste that’s slowing Agile teams down while promoting information flow across teams. With Tasktop, customers can equip teams with best-of-breed tools from multiple vendors to support planning, development, testing, and service desk functions while still achieving end-to-end visibility. Tasktop enables customers to connect, visualize, and measure the value created by their software business

Today, the largest companies in the world use our software to automate the flow of work throughout their organizations. Our new cloud based product analyzes that flow of work and provides insights and predictive analytics to propel our customers towards faster time to value. We’re looking for talented and energized team players who want to accelerate our growth, while showcasing the best work of their career. Join our growing team of cloud savvy engineers building out this industry leading platform!

The Opportunity:

Tasktop is looking for a Director, Demand Generation to help guide our team through the next phase of rapid growth. Working within a team of experienced marketing experts, this individual will help drive an integrated approach to marketing that is highly focused on collaboration with all Go-to-Market teams.

The Director, Demand Generation will be responsible for driving pipeline generation from new and existing customers, and creating field-marketing programs. Working with demand generation experts, this role is focused on providing compelling campaigns and experiences that accelerate demand for Tasktop products.

This Role Will Involve:

Leading a team of Demand Generation marketers, providing direction on programs that are highly focused on pipeline generation.
Developing deep relationships with our Sales, Inside Sales, Pre-Sales, Business Development and Customer Success teams that drive cross-team collaboration and a focus on revenue generation.
Developing and delivering marketing programs that drive revenue for Tasktop through product sales.
Providing direction for compelling multi-channel programs that seamlessly integrate content, email nurtures, social, events and more.
A passion for solving customer and prospect problems, being hyper-focused on the customer journey and creating a seamless and positive experience for our prospects and customers.
Developing analytics and attribution models to provide insight into what’s working and what’s not.
Coordinating with other marketing functions (including marketing communications, digital and product marketing) to ensure smooth team operations, and overall marketing campaign success for Tasktop.

The Ideal Candidate will have:

At least 10 years experience in B2B marketing, with knowledge of software development/tech industry
Bachelor’s Degree in marketing or business related field.
Experience leading a team, a passion for developing great marketers and nurturing talent.
Proven experience driving revenue growth and generating qualified leads for Sales teams.
Proven experience in creating successful demand generation experiments and scaling programs in quickly growing companies.
A deep understanding of marketing automation systems, campaign plans, event strategies, and demand generation techniques.
Strong business analytics, relationship management, strategy development, project management, problem solving and change management skills.
Experience creating successful Account-Based Marketing and field-marketing programs that drive demand.
Excellent communication skills that allows for a range of internal stakeholders to understand and engage with marketing programs.
An understanding of how and when to leverage marketing technologies.
Proven experience managing successful vendor/supplier relationships.

Nice to Haves:

An understanding of software development tools
Specific experience with Marketo and Salesforce

As a Tasktop employee you will enjoy flexibility, a health and wellness allowance, volunteer programs, a generous vacation offering, happy hours, and plenty more benefits!

Do you want to join the movement?? We would love to hear from you. Apply within!