Director of Sales & Marketing

Remote Toronto, ON

Please note: This role is for a venture the team at Koru is preparing to launch. It is not a role at Koru

HomeEquity Bank is establishing a new division to launch a technology-first solution into the market. The division will be developed and built over the next year. It will be entrepreneurial, innovative, and customer-centric in its approach, with a strategic objective that addresses the unique needs of everyday Canadians. The new division is backed by industry-leading organizations, Ontario Teachers’ Pension Plan (“OTPP”) and its venture studio, Koru.

About HomeEquity Bank

Ranked as one of Canada’s Top Growing Companies, HomeEquity Bank is the leading national provider of reverse mortgages in Canada and the only federally regulated Bank focused solely on Canadians 55 and above.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners, and mortgage brokers.

With its flagship product, the CHIP Reverse Mortgage, HomeEquity Bank empowers Canadians 55+ to live retirement on their terms by providing them a secure way to access equity from their smartest investment – their home.

HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 336,000 current and retired teachers in Ontario.



The Director of Sales & Marketing will be responsible for driving revenue and business growth to the new division by developing and executing a high-impact go-to-market plan. The ideal candidate will drive the vision, direction, and leadership for the sales and marketing functions. This role will include defining and leading sales strategies, strategic partnerships, marketing, and other growth tactics. The Director of Sales & Marketing will be the strategic force behind growing the new division as a brand and business.




Key accountabilities of this position include:


  • Define the overall GTM and business growth strategy for the new division
  • Partner with key stakeholders in product and business operations
  • Outline and implement measurable goals and outcomes
  • Guide and mentor a team of BDMs and Growth Managers to maximize impact






  • 7+ years of experience in sales/marketing.
  • 2+ years experience leading teams in sales & marketing.
  • A Bachelor’s degree in marketing, business, or a related field. A Master's degree/MBA would be a plus.
  • Experience working in an early stage/fast growing startup environment.
  • Demonstrated leadership capabilities and partner management skills.




  • Strategic mindset
  • Stakeholder management skills
  • Innovative & adaptable
  • Can handle ambiguity
  • Excited about a new challenge and to solve a real problem
  • A self-starter, a great teammate, and driven to succeed

Why Join the New Division?


  • The chance to be at the forefront of a ground-breaking initiative backed by the market leader in reverse mortgages
  • A unique opportunity to lead change, innovate, and make a significant impact, unlocking financial opportunities for the target market
  • HomeEquity Bank offers a competitive total rewards package that includes:
  • Extended health and dental benefits
  • Employee & Family Assistance Program
  • Employer Matched Group Retirement Savings Plan
  • Employee Share Investment Plan
  • Well-being initiatives including a wellness account, virtual self-care programs, and extended mental health benefits
  • Employee corporate discount for GoodLife Fitness

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