Head of E-commerce

Mysa Remote (Canada) St. John's, NL

Mysa has a progressive company culture that embraces both work-life balance and remote work. The silver lining of the COVID-19 pandemic, if we are to look for one, is that we've been positioned from a company-wide perspective to learn exactly what it takes to successfully manage a remote team - and, we're very proud of what we've achieved. With our core values at heart, we have an in-depth understanding of how imperative it is that all of our people, no matter where they are located, experience our culture and family-like environment in the same manner. We also appreciate that the key to successful remote work is a foundation built upon effective communication, team-based collaboration, and access to all of the right tools. At Mysa, regardless of your location, you will be positioned for success.

Say hello to the Mysa team! The grass really is greener over here. Why? Most importantly, we’ve built a company that’s based on a people-first culture. We encourage (like, really encourage) work-life flexibility, and we’re all about employee recognition. We believe that we do exceptional work when we’re encouraged to play and we’re proud that our team members brag about their jobs to their friends. Of course there’s lots of perks too!

We are looking for a Head of E-commerce to lead our E-commerce team Remotely. This role, reporting to the VP Growth, will define Mysa’s e-commerce strategy and own the P&L for E-commerce and Amazon, as well as work with the e-commerce team to deploy revenue-generating tactics and campaigns across getmysa website and Amazon.

What You Will Do:

Strategic Planning (25%)

  • Build e-commerce strategy by utilizing industry knowledge and customer understanding to drive growth
  • Develop strategies to maximize direct-to-consumer revenue for all Mysa products
  • Develop and implement e-commerce customer acquisition and retention strategy
  • Develop and manage the e-commerce team budget, optimizing the investment per channel/account
  • Work with Marketing, Product and Commercial Planning on new product launches
  • Inform pricing, commercial planning and cross-functional promotional strategies

Channel Management (50%)

  • Own and accelerate P&L growth for the e-commerce channels (Getmysa.com and Amazon)
  • Channel optimization - understand and assess the capabilities of each marketing channel, and maximize ROAS to hit aggressive growth targets
  • Continuously develop a deeper understanding of Direct-to-Consumer landscape and ensure Mysa delivers a world-class e-commerce experience
  • Optimize the e-commerce equation of maximizing traffic, conversion rate and average order value in order to meet and exceed forecasts
  • Oversee the management of paid media (Facebook, Youtube, Pinterest), paid search (Google, Amazon) and email (Customer.io) to drive traffic and conversions
  • Continuously improve our lead generation and email capture efforts to grow revenue through one of our most valuable assets
  • Develop a rigorous understanding of the customer journey to identify and remove friction
  • Work with marketing to ensure our e-commerce channels grow Mysa’s brand
  • Work with our commercial planning and operations teams to ensure allocated inventory levels are sufficient and optimized

Business Operational Excellence (10%)

  • Develop rigorous KPI management and tracking systems to optimize revenue and margin
  • Forecasting of sales volume, risks and opportunities
  • Ensuring we have a lean yet comprehensive tech-stack enabling our team to punch above their weight

Leadership and People Development (15%)

  • Develop and coach a diverse and high performing team while attracting and retaining talent
  • Keep a pulse on team growth needs and develop team growth plans
  • Exert influence across departments within the revenue-driving teams at Mysa
  • Present to and consult with senior management on business trends with a view to developing new products, and revenue maximization tactics

Who You Are:

  • 5-10 years progressive experience in e-commerce, consumer electronics industry would be an asset
  • Expert understanding of the e-commerce equation, with knowledge of driving traffic, conversion and average order value
  • Able analyze large and complex sets of data to diagnose bottlenecks and opportunities and inform decision making
  • Highly experienced defining and managing e-commerce KPIs delivering significant P&L growth year over year
  • High degree of familiarity with driving conversion through Facebook, Youtube, Email, Google and Amazon advertising
  • Deep understanding of consumer channels, direct to consumer landscape and impact of emerging trends
  • Proven track record of successful people leadership and development, including building teams from the ground up
  • University degree is preferred
  • Ability to develop higher level strategic plans and transform them into actionable plans
  • A strong player-coach who is not afraid to jump in and help their team execute
  • Apply entrepreneurial thinking to identifying and executing on business opportunities
  • Ability to develop strong cross-functional relationships and influence multiple stakeholder groups
  • Ability to transfer your deep domain knowledge onto the team and develop team members as experts in their own right
  • A lifelong learner who stays at the forefront of a fast-changing industry and channel
  • Highly skilled and thoughtful communicator able to tailor your communication style to different audiences
  • Strong technical expertise managing complex ecommerce platform initiatives
  • Passion to drive top line growth through marketing, analytics, and multi-channel leverage
  • Proven ability to innovate, lead, analyze, evaluate, and make recommendations on strategic questions
  • Expert knowledge of Excel / Google Sheets and working with data

Mysa’s Story

Since entering the market in 2018, Mysa Smart Thermostats have been warmly welcomed into customers’ homes, earning thousands of 5-star reviews. 

Our mission is to fight climate change! As the premier Canadian-designed smart thermostats for heating and cooling, Mysa creates thoughtful, innovative technology to help our family of customers across North America stay comfortable and save money by using home energy more efficiently. To help us build a greener, more sustainable future, we’re creating an ecosystem of energy-saving smart thermostats and fostering a unique, people-first company culture that brings out the very best in our team.

What we have to offer you: 

- A rewarding career path where you can sharpen your skills and showcase your talent

- An environment where you are recognized and appreciated for your work and effort

- Unlimited Paid Time Off (Yes. Unlimited paid vacation - within reason of course!)

- Flexible environment (Work from home or a coffee shop as you see fit)

- Flexible hours (No set “office hours”; You work 40 hrs/wk, and meet your role requirements)

- Training & Development Allowance Program

- Health & Wellness Allowance ProgramCompetitive salary

- Annual salary increases Employee Stock Option Purchase Plan 

- Comprehensive Group Health, Dental & Vision Benefit Plan

- Employer Matching Group RRSP Program

- Maternity & Parental Leave Top-Up Program

- Quarterly team building initiatives 

- Allowance for a new pair of high quality sound reducing headphones 

- Credit towards a smart home product purchase and a free Mysa Thermostat for your home

At Mysa, we believe people are the heart of our business – and we appreciate each individual’s unique qualities and diverse experiences. So, if this role sounds exciting to you, and you fit most of the criteria, do not hesitate to apply - we value individual abilities over a profile on paper.

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