Marketing Data Scientist

Who we are

Join Scene+ and be part of Canada's most loved loyalty program! We are a trusted and rapidly scaling brand, driven by the belief that there's always something to celebrate and that potential is our biggest advantage. Our goal is to nurture an emotional connection with our audience and become Canada's favourite loyalty program, helping you find more joy today for a rewarding tomorrow.

We're the fun joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With 59 team members and plans to grow by 20 more, we're a blank slate ready for fresh ideas. As an emerging, responsive company, we offer independence, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to make a difference, bring happiness to people, and love what lies ahead.

Who we need:

Reporting to the Senior Manager, Marketing Data Science, we are looking for a Marketing Data Scientist who brings the technical expertise and practical knowledge to leverage analytics and demonstrate marketing effectiveness. You will play a pivotal role and take ownership of our post-campaign analytics, developing our omnichannel campaign deployment, and delivering data-driven recommendations for personalized member offers. From testing new campaigns, building dashboards, and presenting impact, you will work strategically and creatively to ensure we are engaging and delighting our members. 

What's in it for you:

Ownership. We are a data science driven company. Our customer database is one of Canada's largest and most complex, with data from dozens of different partners and millions of members. Every project you work on will have a sizeable impact on the organization as a whole and our loyalty program members.

Future forward impact. This is a chance to define and shape your role as part of a future-forward team that values authenticity and invites fresh perspectives. Joining us now is a chance to drive decisions and bridge post-campaign analytics with marketing plans. You will have the opportunity to recommend tools, approaches, and best practices as well as expand our data-driven marketing capabilities.

Anticipation. With over 30% of our team promoted within the last year, we have a proven history of supporting the growth of our people. You will work with a manager whose focus is to remove barriers and empower his team to collaborate seamlessly and accomplish great things. You will be supported in your day-to-day deliverables - growing your presentation skills, and contributing to decision-making - and in your overall career development. Whether you want to move into Machine Learning and data modelling or explore another area of our business or one of our parent companies, there is always something to look forward to.

As our new Marketing Data Scientist, you will:

• Build. You will code and develop omnichannel campaigns for member engagement and offers. You will work with partners to define campaign objectives, target audiences, test requirements, and delivery timelines.
• Analyze marketing data. You will monitor campaign performance and consult on adjustments to marketing strategy based on your findings. You will conduct post-campaign deep dives, collaborating with Marketing, Partnerships and Data Science to implement changes to messaging and ensure alignment on objectives.
• Optimize. You will augment existing campaigns with insights and tools created by the data science team. You will identify gaps in data point collection, demonstrate areas for further exploration and targeting, and evolve the entire campaign process to improve efficiency and reduce errors. You will implement campaign testing to drive meaningful outcomes.
• Grow. You will research new tools, trends, and approaches, and work with vendors to stay up to date with the latest methodologies and best practices in the field.

You bring:

• The analytics. You have a background in data science and experience in marketing and campaign analytics. Ideally, you have worked on customer loyalty programs, identifying trends and opportunities to create effective, engaging campaigns. You have worked with big data sets in a customer-facing industry and you can apply your findings to drive decisions and pinpoint gaps in data point collection. You have experience with testing frameworks like A/B, long-term control holdouts and price optimization. You can distill data to key relevant findings, create and make presentations, tell a story and use data visualization to enhance your message.
• The technical skills. You can learn new tools independently and quickly. You are proficient in MS Office, including the strengths in building presentation decks in PowerPoint that succinctly convey results and provide data-based recommendations. You have a solid foundation using Python/Pyspark for data science, writing complex SQL queries to extract and integrate data from multiple database sources, and using Tableau for data visualization. You have strong digital business acumen and a proven record of successfully working with marketing automation tools like Salesforce, Hubspot, Adobe, Moengage, etc. 
• Interpersonal skills. You can nurture relationships across internal and external teams: gaining trust to influence decisions. You have professional communication skills, including translating complex analytics concepts and findings for different audiences and levels. 

Why work for Scene+? The best of all worlds. We offer:

• Perks. Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking and movies.
• Transparency. Our strategic focus comes from our owners, along with funding and infrastructure support. The creative approach and direction is ours to run with.  
• Warmth. We’re nurturing an authentic culture of relationship building, knowledge sharing, and creativity. As we continue to grow and work together, everyone is invited to share your ideas for fun with the team, whether it's patio drinks, movie nights, or volunteering for a good cause.
• The future. We are all about living in the moment while looking towards the future. Because to us, the only thing more exciting than today is tomorrow.

Apply now:

If you have 70% of what we're looking for and 100% authenticity and passion, express your interest here. Please contact us at jobs@cineplex.com and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid