Marketing Specialist

Our purpose is to shine a light on climate-related risks and opportunities and advance strategies to thrive. To do so, we're building a world-class team to innovate and implement transformative climate strategies.

In January 2020, climate change visionary and entrepreneur Laura Zizzo and successful technology entrepreneur Jeremy Greven joined forces. Together, they launched Manifest with a vision to create the world's most intelligent climate change for business platform. As a result, Manifest Climate was created, a software platform to help companies navigate climate change risks and opportunities. Featuring AI, advanced analytics, climate science, industry best practices, and much more, the platform allows companies to build climate confidence. It provides a clear and straightforward way to understand, assess, govern, and disclose climate-related risks and creates greater transparency for stakeholders. In February 2021, Manifest completed a seed financing of $6.5 million with an exceptional syndicate of leading technology investors.

At Manifest, we work with forward-thinking organizations across a broad range of industries, including finance, government, real estate, and more. Our role is to engage and empower businesses to develop climate and resilience strategies, educate teams on climate developments, equip them with the tools to identify and manage risks and opportunities and provide leading solutions.

We have an immense opportunity to scale our expertise to a global market that requires fast, smart support. We're building a world-class team to inform and inspire substantive, positive climate action. If you are a forward-thinker interested in purpose-driven work that helps real-world decision-makers and influencers respond to the climate crisis, we think you'd like it here.

Who we need

We need a Marketing Specialist who wants to support the voice and the brand of a conscientious, high growth technology company that is making a difference. You will ensure an impactful, targeted social media presence and successful, engaging, and on-point prospect webinars. You will focus on lead generation and support cross-functional marketing activities, including content creation, brand awareness, CRM, market research, reporting, and more.

Who you are

You want a deeper purpose. You are currently a Marketing Specialist with experience targeting prospects using a range of marketing concepts, principles, and tactics, including market trend analysis and content (graphic, video, and written) creation and promotion. You want to be part of a collaborative effort to boost brand awareness and attract new customers.

What's in it for you

Challenges and growth. You want to take the next step in your career, owning and driving key marketing components at a software product company. You will expand your skills to grow your impact - and ours. You will be empowered by your mentor and given the opportunity to seek information and learn from others as well. You will be supported in your work, from collaborative brainstorming and idea generation to check ins and removal of roadblocks.

Impact and inspiration. You want the professional reward of working on the most critical issues facing the world today with a diverse team of brilliant yet humble, funny yet incredibly professional collaborators. You want to be part of a company responding to a massive market opportunity ahead of a huge adoption curve, where soon all public companies will have to disclose climate-related financial risk.

How you will make a difference:

Own and drive our social media presence. You will create and execute on the social media calendar; examining analytics to determine the content that performs well. You will generate themes and draft on-brand posts that attract and engage our client and prospect based.
Manage and optimize CRM. You will ensure the information entered into CRM is up-to-date and accurate. You will align information and find opportunities to improve, monitor, automate and optimize the information we collect and use.
End-to-end webinar coordination. You will collaborate across teams to determine hot topics and curate content based on market trends, competitor offerings, and customer/prospect insights. You will adopt the role of Project Manager overseeing every aspect of the technical production; content creation and brand alignment.
Support sales enablement. You will help create and rollout activities targeting both customers and prospects, including but not limited to content development and optimization, advertising, social media, sales enablement tools, etc. You will help create, maintain, and distribute monthly marketing reports showing critical conversion metrics regarding lead generation, content creation, website traffic, etc.
Brand management support. You will collaborate with marketing and other teams to coordinate brand awareness and marketing efforts. You will help ensure creative marketing materials undergo regular review and adhere to brand guidelines. You will work with the Marketing Manager to support branding ideas, advertising copy, graphic designs, and promotional materials.
Autonomy. You will embrace and excel in an agile, self-managing environment that encourages everyone to act with a sense of radical responsibility. Manifest operates at the leading edge of both climate change intelligence and leadership paradigms, which offers the thrill of innovation and the challenge of ambiguity. You will thrive as we grow and evolve together. Being part of Manifest allows you to bring your full self to work.

What you bring to our collaborative space:

The expertise. You have 1-2 years in marketing with a focus on lead generation. You know how to target an audience of customers and prospects, create brand awareness, position products successfully, and articulate value propositions to solve business needs. You have a proven track record managing competing priorities while maintaining an ability to execute on time, beyond expectations.
The technical tools. You have hands-on experience with:
A marketing automation platform or CRM tool.
Google Marketing tools (Analytics, Ads, etc.). Certification is an asset.
WordPress, or another website content management tool.
Google Workspace (Docs, Slides, Sheets).
The strategy and creativity. Your written and verbal communication skills are outstanding. You have an eye for visually appealing layouts, from choosing graphics and fixing alignment. Your attention to detail is exceptional and you can identify when something is off brand. You have a voice you can adapt to suit a range of audiences, cultures, purposes, and channels. You can confidently create and deliver both short and long content.
The accountability. You ask questions and you answer them too. You take ownership of your work, your tasks, your timelines. You can be counted on. And you speak up when you need assistance.
The dedication. You are purpose-driven with a desire to change the global trajectory when it comes to climate and deeply committed to our mission. You are genuinely excited to apply your talents in building our brand and expanding the list of clients we serve. New ideas and new technology interest you. The willingness to persevere despite obstacles, the confidence to try and fail, and the humility to learn, grow and adapt describe you.
The collaborative approach. You have the high degree of emotional intelligence and curiosity necessary to thrive in our self-managing environment. You embrace diverse perspectives and excel at building relationships. You are happy to jump in wherever and whenever needed.
The little bit extra. Whether it's a series of podcasts, blogs, or influencers in marketing and comms; a playlist in hand for when your turn as our DJ of the week comes up; or a hilarious (or dramatically dry) meme for our Friday meme group, you love to share. You have a sense of humour and personality that you bring to the team along with your enthusiasm and energy.

Evolve, improve, and thrive with us

Our purpose drives everything: shine a light on climate-related risks and opportunities and advance strategies to thrive. Our unified belief in this purpose drives our culture, the calibre of talent we attract, our work ethic, resolve, and determination.

Our values include a relentless focus on customers, making things simple and useful, and creating thriving ecosystems. We have other values too, but they're table stakes: transparency, integrity, authenticity, fairness, wholeness, open, honest communication, agility, balance, self-management, and autonomy. In short, we want to build an amazing place to work where every team member is empowered, supported, and energized.

We expect to make some mistakes along our journey, but that's all part of finding our way. We're here to learn and grow together—to build a fantastic company that makes a difference, and hopefully, has a legacy that lasts forever.

We are always on the lookout for committed and passionate individuals interested in contributing their talents in a challenging, energetic, and inter-disciplinary environment. If you feel you meet 70% of the qualifications we are looking for and are determined to make a difference, we encourage you to apply. We promise to consider your application fully.

We strive to build a team that reflects the diversity of the communities where we live and work. We encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. If we can make this easier through accommodation in the recruitment process, please let us know.