Senior Manager, Content and Communications

Toronto, ON

About Float

Float is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!


Our Product

Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making business finance more accessible and saving Canadian companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.


About the Senior Manager, Content and Communications role

We’re looking for an outstanding Senior Manager, Content and Communications to join Float as we build the best business finance platform for Canadian companies and teams. Reporting into our Head of Marketing, this role is pivotal in enhancing our brand presence and growth through PR and content initiatives, and fostering strong relationships with customers through effective communications. The ideal candidate will have exceptional communication skills, and a proven track record in managing PR and content initiatives for leading brands.


This is a career defining opportunity to be a part of a critical and impactful function at an extremely high growth organization changing the way Canadian businesses operate.


As the Senior Manager, Content and Communications at Float you'll be responsible for:

  • Content Marketing: Create and implement a comprehensive content strategy that grows awareness and organic demand for Float. Own the editorial calendar, execute the production of high-quality content, including blog posts, case studies, videos and social media posts. Manage SEO content production, working with freelance writers. Ensure consistency in brand messaging and tone across all content platforms.
  • External Communications: Build Float’s awareness and reputation in the Canadian business community through earned media coverage of company announcements, and executive thought leadership pieces. Manage media inquiries and proactively pitch newsworthy stories. Collaborate on rapid-response and crisis communications with key stakeholders across multiple departments.


Requirements

You’ll be great in this role if:

  • You’re a builder. You’re an adept leader known for starting from scratch and building highly effective content programs that build audiences and directly impact pipeline.
  • You've got the experience. With 5-7 years of Content and PR experience, you are familiar with the Canadian media landscape and the types of customers we serve. Business or financial service experience is an advantage.
  • You are an outstanding communicator. You have excellent communication skills and are able to craft compelling narratives and in a variety of formats and distribution channels. You have a constant finger on the pulse of current events and business trends and have a track record of turning broader news stories into media opportunities for your brand.
  • You're tenacious and results-driven. You set aggressive goals, and have a reputation for working tenaciously to smash them, not letting anything get in your way. You have demonstrated your ability to turn communications and content strategies into measurable results. 
  • You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact.


This role won’t be a fit if:

  • You prefer a highly structured work environment
  • You are not super detail oriented
  • You are not comfortable working collaboratively and cross-functionally
  • You are not comfortable with ambiguity and frequently changing priorities
  • You are uncomfortable with receiving and giving direct feedback
  • You are uncomfortable with change
  • You aren’t resilient
  • You have an ego
  • You aren’t super passionate about helping Float build the best business finance platform for Canadian companies and teams


Don’t meet every single requirement? If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.


Benefits

...and perks of working at Float:

  • Competitive compensation & total rewards
  • Flexible work hours and time off‍ when you need to recharge
  • Small team = lots of autonomy to make an impact
  • Opportunity to work with and learn from a world-class team
  • A personal Float card with a monthly stipend to spend on what matters most to you
  • A dog-friendly office
  • Being able to say you helped build Canada's best corporate card and spend management platform

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