(Senior) Product Designer, Startup Division

Remote Toronto, ON

Please Note: This is a role for a venture Koru is launching. It is not a role directly employed by Koru.

HomeEquity Bank is establishing a new division to launch a technology-first solution into the market. The division will be developed and built over the next year. It will be entrepreneurial, innovative, and customer-centric in its approach, with a strategic objective that addresses the unique needs of everyday Canadians. The new division is backed by industry-leading organizations, Ontario Teachers’ Pension Plan (“OTPP”) and its venture studio, Koru.

About HomeEquity Bank

Ranked as one of Canada’s Top Growing Companies, HomeEquity Bank is the leading national provider of reverse mortgages in Canada and the only federally regulated Bank focused solely on Canadians 55 and above.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners, and mortgage brokers.

With its flagship product, the CHIP Reverse Mortgage, HomeEquity Bank empowers Canadians 55+ to live retirement on their terms by providing them a secure way to access equity from their smartest investment – their home.

HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 336,000 current and retired teachers in Ontario.



The (Senior) Product Designer will play a pivotal role in shaping the new division. In this multifaceted role, you'll delve into user interface design, design system development, web design, and supporting marketing in the creation of visual assets. 


Your mission will be to craft intuitive, engaging product experiences informed by customer research in collaboration with our growth, engineering, product, and business teams. Beyond the realm of product design, you'll extend your expertise to support marketing and broader design initiatives, playing a key role in driving the evolution and success of the new product and division.


The role’s title and level will be determined based on the candidate’s experience and qualifications.




Key accountabilities of this position include:

  • Sketch, mockup, and prototype product interfaces that solve user and business problems
  • Develop and maintain a robust design system
  • Ensure design quality and provide production-ready designs
  • Support marketing with ad, web and other visual design
  • Own the end-to-end design process for the product
  • Participate in user research and synthesize findings into artifacts like personas, storyboards, process flows, user journey mapping and sitemaps
  • Identify areas of improvement or growth alongside Product and Business leadership





  • 4+ years in product design, UX design, design research, or related disciplines
  • Experience building and shipping production software
  • Experience working in cross-functional teams
  • Nice to have: Fintech or financial product experience



  • Excellent communication skills
  • General curiosity and a need to uncover the “why?”
  • Can effectively deal with ambiguity
  • Self-starter, highly reliable, and takes a high degree of ownership
  • Deep understanding of good user experience, information architecture, and visual design
  • Experienced with modern design and collaboration software
  • Nice to have: Able to develop workshops and facilitate co-creation sessions


Working Conditions Unique to Job

  • Hybrid working environment

Why Join the New Division? 

  • The chance to be at the forefront of a ground-breaking initiative backed by the market leader in reverse mortgages
  • A unique opportunity to lead change, innovate, and make a significant impact, unlocking financial opportunities for the target market
  • HomeEquity Bank offers a competitive total rewards package that includes:
  • Extended health and dental benefits
  • Employee & Family Assistance Program
  • Employer Matched Group Retirement Savings Plan
  • Employee Share Investment Plan
  • Well-being initiatives including a wellness account, virtual self-care programs, and extended mental health benefits
  • Employee corporate discount for GoodLife Fitness

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