Walnut provides life insurance as a premium membership. Simple plans, instant coverage and exciting member benefits from brands millennials know and love. Our goal is to provide life insurance coverage to a larger proportion of the population, to serve the underserved audience, and to acquire those consumers early in the life insurance journey. Our goal is to build trust and earn the right to serve them as our members progress through their stages in life. We make getting life insurance coverage as easy as picking a tier of Netflix.
For businesses, we’ve partnered with top North American insurers and leading consumer brands to turn life insurance into a premium membership that businesses can seamlessly integrate as part of their product offerings or as addons in existing purchase flows. It’s Stripe for life insurance. Find out more at: https://www.gowalnut.com/businesses
Our team is looking for an experienced growth marketer with an entrepreneurial drive, a strong track record of driving results, and ability to unlock new distribution channels. You’ll be working with experienced growth-focused founders and partners with a passion for building some of Canada’s most notable startup brands.
What you'll be doing:
- Work closely with the founding team to lead our growth marketing strategies and drive tangible business results
- Run experiments across the funnel, improve conversion rates, and work across departments to collaborate on new initiatives
- Create, manage, and experiment with new user and business acquisition channels (ie: social ads, SEO, search ads, PR, affiliate, etc.) and campaigns
- Conceive and execute on content campaigns that drive, engagement, education, and retention
- Help determine and define the execution of social media campaigns and content creation
- Manage SEO efforts both on and off-site
- Interview customers and prospective customers to understand needs and opportunities for improvement
- Build dashboards, analyze data, and monitor performance to find areas of improvement
- Determine the required resources and help recruit and source them
- Plan experiments, then move with conviction and pace to execute at startup speed, measured in days and not quarters
- Help us find new and innovative ways to increase revenue and meet company goals
Who we're looking for:
- Ownership mentality is a must. You own your results. We’ll do whatever you need to help make you successful but we don’t read minds. Tell us what you need to succeed
- 3+ years of hands-on marketing experience with ownership of a conversion funnel
- Experience working with B2B SaaS marketing tools like: Hubspot, Slack, Customer.io, Intercom, Google Analytics, Google Optimize, MixPanel, GSuite, Mailchimp, Unbounce, Buffer, etc.
- Design and implementation skills from Figma through to Webflow or similar tools would be a big plus
- Knowledge of UI/UX design, HTML and CSS code, SEO factors all a big plus
- Comfortable with change, uncertainty, and a fast paced environment
- Startup experience is not required but entrepreneurial drive definitely is
- Insurtech and Fintech experience is a big plus
Expectations:
- Highly organized, high level of attention to detail with solid project management skills to collaborate with cross-functional team
- Use data to drive decision making
- Consistently strive to meet and exceed target KPIs
- Keep close contact with the team to work through challenges together vs in a silo
- Plan, prepare and actively participate in monthly, quarterly, and annual business reviews
- Smart, risk-balanced decision making with exceptional ability to get things done
- Perfection is not required. Honesty, integrity, and a positive, can-do attitude is required
Our values:
- Mission-driven - you have the ability to empathize with our mission and utilize your skills and passion to help us pursue it together
- Ship-in-progress - you have the ability to quickly share ideas, wins, and losses with the team in order to progress the business strategy
- Compassionate - you are able to listen, understand, and provide support to those working alongside you
- Integrity - you have the ability to treat co-workers, clients, and others stakeholders with respect and provide transparent solutions
- Clear communication - you have the ability to clearly and effectively communicate with each part of the organization alongside external partners
About applying with us:
Compensation will be a combination of base and equity competitive with VC-backed early-stage companies. Successful candidates will be required to go through a background check.