About us:
PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.
PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re now the largest HIV prevention service in Canada! Our second vertical, Frida, is focused on improving mental health and happiness through education, diagnosis, and treatment. Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria was recently launched in 2023 and is a virtual clinic providing trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.
We’re one of LinkedIn’s Top 15 Startups in Canada, the #2 Company-to-Watch in Deloitte’s prestigious Technology Fast 50® program, and a member of the Team True North® roster as one of Canada’s fastest-growing and most promising startups. Our culture is highly mission-driven; our team is passionate about bringing healthcare to those who need it most. Best of all—we have fun doing it.
Permanent, full-time opportunity
Location: Remote (Canada)
Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region in Southern Alberta, which includes the Blackfoot First Nation tribes of Siksika, the Piikuni, the Kainai, the Stoney Nakoda First Nations tribes of Chiniki, Bearspaw, and Wesley and the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to Métis Nation of Alberta, Region 3.
Who we hope to find:
PurposeMed is looking for a Vice President (VP) to act as a General Manager (GM) leading Freddie in Canada. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re now the largest HIV prevention service in Canada! The business leader we’re hoping to bring on board will have full P&L responsibility and accountability for Freddie’s growth and performance, and ultimately, will help provide thousands of our patients with life-changing, affirming care. You will coordinate with our functional leaders across the organization to deliver, including Marketing, Clinical, Client Experience, People, Product, Design, and Engineering to deliver an exceptional experience to our patients.
In this role, you'll make an impact by:
- Leading all aspects of setting and attaining Freddie’s operational goals to meet overall company targets, including end-to-end ownership of the P&L (including forecasting and reporting)
- Working alongside the rest of the Executive team, collaborating with peer leaders to shape and execute the overall strategy for PurposeMed to achieve its goals
- Coordinating all shared functional heads (e.g. VP of Marketing, VP of Product, etc.) to develop a cross-functional roadmap that ensures Freddie continues to grow while always aiming to deliver unparalleled patient experiences
- Improving Freddie’s existing offerings and services, including its clinical model, product experience, commercialization model, and acquisition engine
- Gaining a deep understanding of our patients, and strategically launching new services that meet their needs
Ultimately, profitably scaling Freddie will lead to scaling up access to empathetic care within the LGBTQ2S+ community and an enormous impact on our patients’ health outcomes!
We need someone who has:
- 5+ years leading a rapidly scaling product or business line in a performance-oriented, consumer-focused company
- Tenacity and drive—the ability to see challenges as opportunities and creatively overcome obstacles with a bias toward action
- An innate understanding that business success is a shared endeavour—hard work and collaboration are essential to getting the best outcomes for our patients
- The ability to balance attention to detail with swift execution—we need to see measurable results quickly
- Crystal clear communication—this position will require the ability to synthesize a lot of information, highlight the key takeaways, and disseminate actionable insights to all relevant stakeholders
- A data-driven mindset—decisions are made based on analytical insights and focus on driving results for the right metrics
- Strong financial acumen that will help in prioritizing the right things for both Freddie and PurposeMed as a whole
- Incredible project management and prioritization skills—this leader will be managing a wide and varied group of stakeholders with different needs and will need to keep them accountable to budgets and deadlines
- The power to influence without authority—many functional leaders will need direction outside of a direct reporting relationship, as they are supporting multiple brands (Freddie Canada/US, Frida, Foria, and Affirming Care)
- Experience forecasting a full P&L, including revenue and expenses, and delivering timely and actionable reporting (and progress toward goals) to an executive team
- A passion for PurposeMed's mission and solving healthcare challenges for underserved communities
You’ll be responsible for improving, monitoring, and reporting on metrics like:
- Overall Freddie revenue and gross margin
- The unit economics of a Freddie patient (the lifetime value of a patient to PurposeMed, the cost of acquiring a new patient, etc.)
- The time it takes for patients to access PrEP
- The number of cases of HIV prevented per year
Do you think you could be our next VP and GM of Freddie? We look forward to seeing your application!